Paetongtarn Shinawatra, a key figure in the ruling Pheu Thai Party, said on Friday that Otop products would be among the first of Thai soft power to be promoted by the new government.

The Department of International Trade Promotion recently launched the “OTOP Premium Go Inter” project to boost “One Tambon, One Product” (OTOP) businesses’ earning potential overseas and to give OTOP entrepreneurs ideas on how they can improve their products to meet international needs.